Tuesday, October 03, 2006

 

The importance of pictures

When searching for homes to buy, most buyers start by looking on line. They will use details such as price, square footage, number of bedrooms and baths, etc. to narrow their search from the thousands of homes for sale to the tens of homes that might suit their needs. To further refine their search to the homes they will make the effort to go and see in person, they rely heavily on the pictures of the homes. I have had many buyers tell me that they will not even consider visiting listings that don't have good pictures. While this may be a mistake on a buyer's part, causing them to miss out on the perfect property because of the incompetence of the seller's agent (and possibly missing out on good buy since these properties don't get as much traffic), not making sure that their property is well presented is a huge mistake on the part of a seller, potentially costing them large amounts of time and money in the marketing of their property. As a seller, you better check out how your property appears on the MLS and in advertising, especially on line, because this is where most serious buyers look for property. MLS sheets are sent by automatic email to prospective buyers on the first day the property is listed, so it is important for the listing to look good from the start because you don't get a second chance to make a good first impression. Most serious buyers doing their own searches utilize an IDX (Internet Data Exchange) site on a local broker or agent web site (example here from Goddin Real Estate's site http://www.goddinrealestate.com/mls.html ) I continue to be amazed at how many properties are listed with bad pictures. Taking pictures and uploading them to a web site is a relatively easy thing to do, but to take good pictures, particularly interior shots, and size them correctly for their intended application is a much more difficult skill to master. Typical interior shots made with a point and shoot digital camera have a narrow angle and end up showing only a corner of a room or a piece of furniture. Lighting and exposure are usually poor with blown out (overexposed) windows and dark (underexposed) backgrounds. Goddin Real Estate makes every effort to photograph your property to show it at its best in the places where serious buyers are looking for homes to buy. Please visit http://www.goddinrealestate.com/index.html to learn more about our affordable listing solutions to help you sell your property for the highest return.

Comments: Post a Comment



<< Home

This page is powered by Blogger. Isn't yours?